The Indonesian pavilion at Expo 2020 Dubai has piqued the curiosity of thousands of visitors to this Southeast Asian country, prompting them to learn more about the archipelago, including its culture, arts, its culinary products and investment opportunities.
The Ministry of Commerce has set a goal of attracting at least 10% of visitors to the international exhibition, which is held in the United Arab Emirates (UAE), and hopes to receive around 25 million people from October 1, 2021 to October 31, 2021. March. , 2022.
The Indonesian pavilion is among the most popular at the international exhibition, with the number of visitors to the pavilion reaching 200,000 on November 2, 2021, according to Trade Minister Muhammad Lutfi.
Children, in particular, come to the pavilion to see exotic animal species such as Komodo dragons and rhinos projected on the screen of today’s pavilion area, Lutfi noted.
Children are also delighted to see Indonesian children dressed in traditional clothes and recite an oath to protect the Earth in multiple languages, such as Arabic, Indonesian, English, Chinese, French, Spanish, Russian, German, Hindi, Italian, Japanese and Korean. , he said.
“Visitors to the Indonesia pavilion at Expo 2020 Dubai are offered a glimpse of Indonesia by experiencing and witnessing its civilization, development and opportunities. This is important because we aim to show the important role of Indonesia in global development in the past, present and future, ”said Lutfi at the pavilion on November 3, a day before the inauguration of the Festival. National Indonesian National by President Joko Widodo in Dubai.
The celebration of Indonesia’s National Day, with the theme “Land of Diversity” was held to promote the country’s rich culture, nature and cuisine to the world.
The event featured cultural and artistic performances backed by technology to briefly promote the country to the world.
In a short video released during the National Day ceremony, President Widodo said Indonesia has immense natural beauty, as seen in Likupang in North Sulawesi, Lake Toba in South Sumatra, in Labuan Bajo in eastern Nusa Tenggara, in Mandalika in western Nusa Tenggara and the Borobudur temple in central Java.
Meanwhile, the Yesterday, Today and Tomorrow areas of the Indonesia pavilion describe Indonesia’s role in global development, he added.
Indonesia has played a role in world trade since the past as the country is one of the world’s leading producers of exotic spices, such as nutmeg and cloves, he noted.
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Nutmeg has played an important role in global development, he said. Without nutmeg, no expedition would be successful because nutmeg is used to preserve food for long trips, he stressed. Therefore, colonial countries such as Britain, the Netherlands and Portugal have been drawn to Indonesian islands to hunt for spices in the past, he added.
The Indonesian pavilion shows the country’s openness to business and investment, its rich culture and arts, as well as its natural resources, the president said.
On Indonesia’s National Day, the nation showcased its culture, natural diversity and business opportunities through a spectacular performance using sophisticated technology at Al-Wasl Plaza.
In addition, the Indonesian National Day also showed the country’s excellence in telecommunications technology, which has been crucial in supporting the government’s program to provide better connectivity to Indonesians living in thousands of islands.
In addition, Indonesia also expressed willingness to cooperate with other countries during the Indonesian National Day event.
“We have let the world know that Indonesia is truly a country ready to collaborate with any country, especially for human resources,” said Didi Sumedi, commissioner general of the Indonesian pavilion at the exhibition.
The potential of Indonesian human resources is visible in various fields including innovation, industry and technology, he added.
Indonesian culinary products are one of the highlights of the Indonesian pavilion, according to Sumedi, who is also director general of export development at the Ministry of Commerce.
The culinary delights on offer at the Indonesian pavilion cafeteria aim to help promote Indonesian tourism to international tourists, he noted.
The cafeteria’s nasi padang has become the most popular dish not only among visitors but also delegates from other countries at the pavilion, he noted.
Nasi padang is served with rendang, considered one of the most delicious dishes in the world, and other side dishes, such as roast or fried chicken, perkedel (fried mashed potato) and boiled vegetables, he said.
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Besides rendang, mi goreng (fried noodles) is also a favorite among visitors, he revealed. The pavilion also serves nasi goreng (fried rice), soto betawi soup, bakso (meatballs and noodle soup), sate ayam (chicken satay) and sweet martabak, he said.
Indonesian specialties are offered by Bandung Restaurant in the cafeteria, he added. The restaurant was established in Abu Dhabi in 2001, he said.
Besides the food, visitors can also opt for Luwak Coffee to withstand the heat of Dubai, he said. Many have been seen to recommend the cafe to friends and family, he added.
A visitor, Tirtsa from Russia, said that she particularly liked the nasi padang with rendang.
“The rendang was very delicious. The first time I tried here, and have had it six times with my friends and family. I even always recommend Cafe Luwak to anyone I meet at the show, ”she said.
It is hoped that Indonesia’s participation in the exhibition will provide opportunities to revive Indonesian tourism, which has been affected by the COVID-19 pandemic, according to State Enterprise Minister (SOE) Erick Thohir.
“Indonesia’s presence here serves as a marketing medium to make the country known. With this, it will certainly allow our tourism to come back to life,” he noted.
In addition, Expo 2020 Dubai also provides an opportunity to attract investment from various countries to Indonesia that could potentially accelerate the country’s economic recovery and create more jobs, he added.
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